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How are Jewellery Brands harnessing the power of influencers?


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Jewelelry brands in India are harnessing the power of influencers to promote their products and drive sales in a few key ways: Product promotion: Jewellery brands often collaborate with influencers to showcase their products in a relatable and authentic way. Influencers can model the jewellery in their posts and stories, and use their platform to promote the features and benefits of the product. This can be particularly effective as influencers have built a relationship of trust with their followers, and their followers are more likely to purchase a product recommended by someone they trust. Use of discount codes: Jewellery brands often provide influencers with exclusive discount codes, which can be used by their followers to receive a discount on a product when making a purchase. This can be a powerful motivator for followers to make a purchase, as it feels like they are getting a good deal. Creating a sense of luxury and exclusivity: Jewelelry brands often partner with high-profile influencers to showcase their products in a luxurious and exclusive way. This can help to create a sense of aspiration among followers and to position the brand as a high-end and desirable choice. Creating a sense of fashion and style: Jewellery brands often partner with fashion and lifestyle influencers to showcase their products in a stylish and fashionable way. This can help to position the brand as a trendy and desirable choice. Creating a sense of tradition and culture: Jewellery brands often partner with influencers who have a strong cultural connection or can showcase the traditional aspect of the brand, this can help to position the brand as a traditional and authentic choice. Overall, jewellery brands in India are harnessing the power of influencers to promote their products and drive sales by showcasing their products in a relatable, authentic and desirable way, providing exclusive discounts and creating a sense of luxury, fashion, tradition and culture.

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